SAFEJAWZ was the brainchild of university housemates George Dyer & Ewan Jones back in 2014.  One a keen boxer and martial artist and another a rugby player.

Both understood the importance of sports mouthguards but were also constantly frustrated by how poorly they fitted and how dull and uninspired they were.

Whilst selling clearance sports equipment on market stalls at university events, George and Ewan realised they weren’t the only ones with these frustrations, so they set about creating a mouthguard brand that would energise the market.